Minor in Entertainment Media
As the market becomes more cluttered with entertainment options and technological advances make it easier and easier to tune out the choices that don’t interest the consumer, entertainment companies will rely more and more on the media to bring their goods to the top of the consumers’ awareness. A recent Edelman study found that 88% of all respondents would likely take action on social media if they enjoy a piece of entertainment. The value of social media and other new media technologies is evident, and it is in the College of Media’s best interest to provide adequate training to students who seek to use their skills to break into this aspect of the entertainment industry.
Entertainment Media Minor Requirements
The Entertainment Media minor* requires five courses. The majority of courses for the minor are offered exclusively online and may require summer enrollment (additional online course fees may apply). Students should also consult the WVU Undergraduate Catalog for course descriptions and information.
1) JRL 101 – Media & Society, 3 hours
Can be taken on campus or online. Examines the relationship between media, culture and society, with emphasis on the history, structure, and organization of the mass media.
2) PR 215 – Introduction to Public Relations, 3 hours
Can be taken on campus or online. Introduces the principles of public relations. Examines the definition and historical development, opportunities and challenges and techniques and management of public relations.
3) PR 431 – Promotion for Entertainment Media, 3 hours
Pre-requisites: JRL 101 and PR 215
Must be taken online. Offers an exploration of the foundations of entertainment promotion and the various opportunities and various channels available
4) ONE of the following:
- PR 432 – Entertainment Media Branding, 3 hours Pre-requisites: JRL 101 and PR 215 Must be taken online. An examination of the issues facing entertainment brands with case studies that illuminate both successful and unsuccessful instances of entertainment branding.
JRL 419 – Entertainment Reporting, 3 hours
Pre-requisites: JRL 101 and PR 215 Must be taken online. This is a new course first offered in summer 2015. This course is an examination of the issues facing the field of entertainment reporting. Students will cover beats, produce reporting and examine the entertainment industry.
5) PR 433 – Entertainment Media Campaigns, 3 hours
Pre-requisites: JRL 101 and PR 215
Must be taken online. This is a new course first offered in summer 2015. Offers the application of accumulated knowledge to various real-world entertainment promotional campaigns via case studies.
To earn a minor in Entertainment Media, a student must earn a grade of C or better and earn a minimum overall GPA of 2.0 or better in all courses required for the minor. Students completing the entire minor online can expect to complete it in one year.
Students who would like to double-minor or triple-minor or who are interested in the College’sMultidisciplinary Studies (MDS) major should speak with an advisor to ensure that they cover the requirements for all three minors.
All online courses are taught completely via eCampus. Students need to plan on logging into eCampus daily during the week but can do so at the time of their own choosing. Students should budget the same amount of time for an online course as they do for on campus courses.
To register for these courses, call Academic Innovation at 1-800-2Learn2. For more information, please contact College of Media at 304-293-3133 or MediaCollegeOnline@mail.wvu.edu.
*The Entertainment Media minor is only available to students enrolled in the WVU Reed College of Media MDS major or other majors outside of the College of Media.