What is it?
Students in this major choose an area of emphasis in either Advertising or
Public Relations. Advertising professionals promote products, services
and ideas through a variety of media to persuade and influence
audiences. PR professionals create and communicate messages and campaigns
that enhance an organization’s relationship with its people. Advertising
and PR professionals exist in every industry, including
agencies, corporations, nonprofits, government, education, entertainment, sports, healthcare and other
public-sector fields.
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Careers:
Meeting, Convention and Event Planner
$49,370
Advertising Sales Agent
$50,380
Public Relations Specialist
$58,020
Advertising and Promotions Manager
$100,810
Marketing Manager
$131,180