Media College eNews

WVU becomes one of only 39 programs internationally to receive the Certification for Education in Public Relations

The West Virginia University Reed College of Media recently earned the Certification for Education in Public Relations (CEPR), making it one of only 39 certified programs internationally and the only certified program in West Virginia. This designation, which places WVU among the most elite programs in the world, reaffirms the College’s commitment to being a leader in modern media education.

The CEPR was established in 1989 by the Public Relations Society of America (PRSA) as a quality-assurance endorsement of public relations programs at colleges and universities worldwide. Diana Martinelli, Ph.D., associate dean at the College of Media, spearheaded the certification process which included a letter of intent, an application that detailed how the College meets the certification standards and a site review.

“We have such a strong faculty, tremendous facilities between Martin Hall and the Media Innovation Center, and a great PRSSA chapter with a long history,” Martinelli said. “The time was right.”

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Photo exhibit at Media Innovation Center celebrates Black History Month

A new photography exhibit featuring the work of Raymond Thompson is on display at the College’s Media Innovation Center in recognition of Black History Month.

“Imaging/Imagining: Trees” examines the relationship between African Americans and nature, focusing on the idea of the tree as a cultural symbol. On one hand, the tree represents a part of American culture that is preserved in our vast conserved natural spaces and parks. On the other hand, it is at the heart of white supremacy and the historical memory of lynching.

The idea for the collection came to Thompson after reading “Black Faces, White Spaces.” He started researching “white people and trees” and “black people and trees” and noticed the contrasting portrayals. When he didn’t find the images of African Americans he was looking for, he decided to create his own.

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Integrated Marketing Communications program announces new Areas of Emphasis

West Virginia University’s online M.S. in Integrated Marketing Communications is now offering seven new Areas of Emphasis (AOE) that allow students to tailor their coursework to their career goals and interests.

Developed in response to both industry and student demand, the new areas include Creative Strategy, Data Marketing Communications, Digital and Social Media, Healthcare, Higher Education, Public Relations Leadership and Management.

In addition to the AOEs, each area was also approved as a graduate certificate program, allowing non-students an opportunity for continuing education. Certificate candidates must have a bachelor’s degree, but a master’s degree is not required. They take five required courses including the four IMC electives within the AOE of their choosing.

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Breaking Barriers: The WVU Reed College of Media Celebrates its first African American graduates

Jack Hodge made history in 1954 when became the first African American to earn an undergraduate degree from West Virginia University, a B.S. in Journalism from the P. I. Reed School of Journalism.

Segregation in public schools and universities was common before the United States Supreme Court voted unanimously in favor of Brown v. Board of Education in 1954.  

But Hodge was breaking down barriers years before this landmark decision. When he arrived on WVU’s campus in September of 1950, there were only a handful of black graduate students who were allowed to enroll because of a 1938 Supreme Court decision to open segregated white colleges to African American graduate students. Hodge became the first at the undergraduate level.

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Journalism professor Paul Atkins passes away at 95

Paul Atkins

Paul Atkins, a loyal WVU alumnus and revered journalism professor died on Tuesday, February 19, at the age of 95.

Atkins was beloved by students who describe his teaching style as “tough but fair.” During his 33 years teaching in the P.I. Reed School of Journalism, now the Reed College of Media, Atkins was promoted to assistant professor, then associate professor and finally full professor before he retired as a WVU professor emeritus in 1986. His focus on precision and accuracy is often cited by many alumni as key to their success in journalism and communications careers.

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