Media College eNews

College of Media alumna inducted into West Virginia Business Hall of Fame

Author, speaker and syndicated columnist Linda Arnold (BSJ, 1976) was inducted into the West Virginia Business Hall of Fame on August 28. She was honored at a ceremony and reception at The Greenbrier in White Sulphur Springs, West Virginia, along with fellow honorees Andrew J. Paterno, CEO of Centurion Insurance Services, LLC and Brad Smith, chairman and CEO of Intuit.

Arnold is the founder and former chairman and CEO of The Arnold Agency, a multi-state agency with offices in West Virginia, Montana and Washington, D.C., specializing in healthcare marketing, telecommunications, banking, energy and franchised business. Prior to founding her agency, Arnold was the director of communications and press secretary for John D. Rockefeller IV during his time as governor.

“I’m deeply honored by this recognition. Being inducted into the West Virginia Business Hall of Fame - and joining the esteemed group of former recipients and business leaders - is truly humbling. I credit the support of our state, great employees and partners, and a lot of blood, sweat, tears, heart and soul along the way as we followed our passion," said Arnold. "The education I got at the Reed College of Media - and my continued involvement - has been invaluable.I remain grateful, and I look forward to channeling my energy, ambition and drive into opportunities to make a difference!”

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WVU launches new Interactive Design for Media major

The WVU Reed College of Media and the WVU College of Creative Arts have developed a new major that combines journalism and communication with art and media design.

The Interactive Design for Media major, which launched in fall 2018, will teach students how to tell compelling stories through graphics, animation, video, audio, mobile apps and other forms of emerging media. The program will provide students with fundamental journalism skills, such as writing, media ethics, and audience-development and give them hands-on training in creative subjects, such as animation, coding and web design.

The curriculum was developed in response to a growing market demand for professionals who can think strategically about the best ways to reach an audience and then implement those ideas across several mediums. Graduates of the Interactive Design for Media program may serve as multimedia artists, animators or web designers. They may also work as program managers who coordinate graphic designers, programmers and developers to share a client’s message in a cohesive way on a variety of platforms.

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WVU College of Media selects Pineville for Community Branding

The West Virginia University Reed College of Media is launching the next phase of its community branding initiative with the naming of Pineville, West Virginia, as its latest community partner.

In January, the American Electric Power Foundation awarded the College of Media a $250,000 educational grant to support and sustain “ BrandJRNY,” a community branding initiative launched by the College of Media in 2015 with a grant from the Claude Worthington Benedum Foundation. The initiative is designed to help revitalize West Virginia communities by identifying and promoting their unique qualities to encourage economic development, boost tourism and increase community pride. College of Media faculty and students work with stakeholders to develop a research-based brand campaign for each community, and communications and creative deliverables. Past community partners included Matewan, Grafton and Whitesville.

The grant from the AEP Foundation will allow BrandJRNY to continue for two more years and focus on West Virginia communities within Appalachian Power’s service area, which includes most of southern West Virginia and two northern panhandle counties.

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