West Virginia University
Reed College of Media students will work with local communities to tell
and “sell” their stories thanks to a grant from the American Electric Power Foundation.
The $250,000 grant supports WVU’s Community Branding Initiative,
BrandJRNY. Students enrolled in specialized upper-level strategic communications
courses will develop integrated communications campaigns for selected West Virginia
communities within AEP’s Appalachian Power service area. Students will hone skills
in campaign research, strategy, community engagement, budgeting, innovative storytelling
and creating promotional materials, while they discover and decide how best to
brand each community.
”The AEP Foundation is proud to support the WVU Reed College of Media to help communities
promote unique regional qualities,” said Dale Heydlauff, president of the AEP Foundation
and senior vice president of AEP Corporate Communications. “The Community Branding
Initiative is a rare opportunity for college students to not only learn the art
and science of building a positive image but also to execute it. The project is
truly a win-win for communities and students.”