Your digital footprint follows you everywhere — from online, to the grocery store, even to the gym. Companies are constantly collecting valuable data about our spending and lifestyle choices, and they’re using that data to customize and target their marketing messages to consumers.
In response to the critical industry need for data-savvy communicators, the West Virginia University Reed College of Media is now offering the nation’s first online master’s degree in Data Marketing Communications (DMC).
This fall semester, the program enrolled its first cohort of students. Among them is alumnus Alex McPherson, director of analytics and insights at FleishmanHillard, a global communications firm located in Dallas, Texas. McPherson, a 2011 public relations graduate, says the new DMC program will greatly expand his skillset.