ASJMC is a non-profit, educational association comprised of deans and directors of some 190
journalism and mass communication programs at the college level. The organization was founded in 1917 to encourage high standards and effective practices in the administration of communication programs, to promote public understanding of the role of journalism in a democratic society, and to support the national accreditation process.
Reed will officially assume the vice president’s role in August. She has previously served on the ASJMC Executive Committee as the representative of medium-sized programs from 2009-2011.
“I’m honored and humbled to be selected for this important leadership post,” said Reed. “This is an opportunity to work with my peers on charting a new direction for our national organization at a time of unprecedented change in journalism and media education.”
Reed has served on the faculty of the WVU Reed College of Media (formerly School of Journalism) since 1993. She became dean of the College in 2004. Before coming to WVU, Reed was a broadcast reporter and producer, and she has produced several award-winning documentaries and long-form stories for regional and national television.
Since Reed’s tenure as dean, the College of Media has experienced record enrollment in its graduate and undergraduate programs, including its master’s degree program in Integrated Marketing Communications, the nation’s first online IMC graduate program. She has led major curriculum and programmatic changes, transformed the program from a school to a college, and is currently leading the development of a new Media Innovation Center, scheduled for completion in later this year.