Before the Internet, advertisers relied heavily on news media to sell their products and services. But now that they can reach consumers directly through the Internet and social platforms, the relationship between media and advertisers has changed. Companies and nonprofits are telling their own stories using some of the same techniques and approaches as journalists. Media organizations are getting back in on the action, however, by providing original brand content to advertisers.
On Tuesday (April 7) the West Virginia University Reed College of Media will host, “Native Advertising or Brand Journalism? How Organizations Are Telling Their Own Stories,” a panel event that will address the credibility of “brand journalism” and its impact on the media industry and society, as well as career opportunities in this fast-growing field. The panel begins at 7:30 p.m. in room B51 White Hall. The event is free and open to the public.
About the Panelists