The judges in the CASE District II Accolades Awards program selected the P.I. Reed School of Journalism’s See What You Can Be recruitment website to receive a Silver Award in the Web Site: Student Recruitment category. Launched in Spring 2013, the site features short videos profiles of students and alumni focused on a series of roles – as opposed to specific job titles – with which prospective students can identify. The videos and stories are also used individually in print and electronic recruitment materials. Judges were quoted saying that the campaign was a “really interesting concept” and “a great way for prospective students to imagine their future.”
Matt Carson serves as the web designer and developer; Christa Currey serves as the producer and interviewer for the videos; and Alex Wilson (former SOJ team member) and David Smith serve as the videographer/photographer and editor.
In addition, the INTEGRATE conference hosted by the IMC master’s program received an Honorable Mention in the Special Events: Individual Events category. Judges said, “The West Virginia University idea for connecting students with high-profile professionals in an educational atmosphere that promotes critical networking opportunities was looked at very favorable by the judging panel and something we wish we would have experienced at our institutions.”
Briana Wilson, the program’s PR and social media coordinator, and Nicole Beason, marketing and events coordinator, are the primary leads on planning and executing the annual INTEGRATE event.
CASE is a professional association for advancement professionals who work in alumni relations, communications, development, marketing and allied areas. Its membership includes more than 3,600 colleges and universities, primary and secondary schools and nonprofit organizations in 76 countries. District II is the largest district with more than 675 institutions in Delaware, the District of Columbia, Maryland, New Jersey, New York, Ontario, Pennsylvania, Puerto Rico, the U.S. Virgin Islands and West Virginia. The Accolades Awards program recognizes best practices, programs, and communications in advancement. From Web design and campaign publications to special events, alumni programs, and college magazines—CASE awards gold, silver, and bronze medals in 37 categories.
Read about WVU University Relations’ awards online as well at http://wvutoday.wvu.edu/n/2013/12/18/wvu-university-relations-others-receive-prestigious-communication-awards.