The $250,000 grant supports WVU’s Community Branding Initiative, BrandJRNY. Students enrolled in specialized upper-level strategic communications courses will develop integrated communications campaigns for selected West Virginia communities within AEP’s Appalachian Power service area. Students will hone skills in campaign research, strategy, community engagement, budgeting, innovative storytelling and creating promotional materials, while they discover and decide how best to brand each community.
”The AEP Foundation is proud to support the WVU Reed College of Media to help communities promote unique regional qualities,” said Dale Heydlauff, president of the AEP Foundation and senior vice president of AEP Corporate Communications. “The Community Branding Initiative is a rare opportunity for college students to not only learn the art and science of building a positive image but also to execute it. The project is truly a win-win for communities and students.”