Media College eNews

WVU becomes one of only 39 programs internationally to receive the Certification for Education in Public Relations

The West Virginia University Reed College of Media recently earned the Certification for Education in Public Relations (CEPR), making it one of only 39 certified programs internationally and the only certified program in West Virginia. This designation, which places WVU among the most elite programs in the world, reaffirms the College’s commitment to being a leader in modern media education.

The CEPR was established in 1989 by the Public Relations Society of America (PRSA) as a quality-assurance endorsement of public relations programs at colleges and universities worldwide. Diana Martinelli, Ph.D., associate dean at the College of Media, spearheaded the certification process which included a letter of intent, an application that detailed how the College meets the certification standards and a site review.

“We have such a strong faculty, tremendous facilities between Martin Hall and the Media Innovation Center, and a great PRSSA chapter with a long history,” Martinelli said. “The time was right.”

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Photo exhibit at Media Innovation Center celebrates Black History Month

A new photography exhibit featuring the work of Raymond Thompson is on display at the College’s Media Innovation Center in recognition of Black History Month.

“Imaging/Imagining: Trees” examines the relationship between African Americans and nature, focusing on the idea of the tree as a cultural symbol. On one hand, the tree represents a part of American culture that is preserved in our vast conserved natural spaces and parks. On the other hand, it is at the heart of white supremacy and the historical memory of lynching.

The idea for the collection came to Thompson after reading “Black Faces, White Spaces.” He started researching “white people and trees” and “black people and trees” and noticed the contrasting portrayals. When he didn’t find the images of African Americans he was looking for, he decided to create his own.

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Integrated Marketing Communications program announces new Areas of Emphasis

West Virginia University’s online M.S. in Integrated Marketing Communications is now offering seven new Areas of Emphasis (AOE) that allow students to tailor their coursework to their career goals and interests.

Developed in response to both industry and student demand, the new areas include Creative Strategy, Data Marketing Communications, Digital and Social Media, Healthcare, Higher Education, Public Relations Leadership and Management.

In addition to the AOEs, each area was also approved as a graduate certificate program, allowing non-students an opportunity for continuing education. Certificate candidates must have a bachelor’s degree, but a master’s degree is not required. They take five required courses including the four IMC electives within the AOE of their choosing.

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Breaking Barriers: The WVU Reed College of Media Celebrates its first African American graduates

Jack Hodge made history in 1954 when became the first African American to earn an undergraduate degree from West Virginia University, a B.S. in Journalism from the P. I. Reed School of Journalism.

Segregation in public schools and universities was common before the United States Supreme Court voted unanimously in favor of Brown v. Board of Education in 1954.  

But Hodge was breaking down barriers years before this landmark decision. When he arrived on WVU’s campus in September of 1950, there were only a handful of black graduate students who were allowed to enroll because of a 1938 Supreme Court decision to open segregated white colleges to African American graduate students. Hodge became the first at the undergraduate level.

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Journalism professor Paul Atkins passes away at 95

Paul Atkins

Paul Atkins, a loyal WVU alumnus and revered journalism professor died on Tuesday, February 19, at the age of 95.

Atkins was beloved by students who describe his teaching style as “tough but fair.” During his 33 years teaching in the P.I. Reed School of Journalism, now the Reed College of Media, Atkins was promoted to assistant professor, then associate professor and finally full professor before he retired as a WVU professor emeritus in 1986. His focus on precision and accuracy is often cited by many alumni as key to their success in journalism and communications careers.

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Spring 2019 'WVU News' anchors announced

main anchors of WVU News at a news desk

Left to right: Shayla Klein, data visualization anchor; Carly Vaniver, social square anchor; Christine Robinson, main anchor; Claudia Sessa, main anchor; Brooke Hawthorne, social square anchor; Chris Marzullo, ESPN sports reporter. 


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Pittsburgh Post-Gazette editor talks threats and opportunities in new journalism landscape

David M. Shribman, executive editor of the Pittsburgh Post-Gazette from 2003 to 2019, will present "Threats and Opportunities in the New Journalism Landscape" on Friday, February 1, at 11 a.m. in the Media Innovation Center at Evansdale Crossing.

Shribman, executive editor of the Post-Gazette from 2003 to 2019, writes a nationally syndicated column in the United States; prepares a separate column on Americans affairs for the Globe and Mail, the national newspaper of Canada; and is scholar in residence at Carnegie Mellon University. Prior to the Post-Gazette, he was assistant managing editor, columnist and Washington bureau chief at The Boston Globe.

He graduated summa cum laude from Dartmouth College with a degree in history and was a member of the Phi Beta Kappa honor society. He did graduate work in European and African history at Cambridge University, England, as a Reynolds Scholar.

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WVU Reed College of Media receives Benedum grant to support strong and sustainable local journalism

Maryanne Reed and Don Smith

The West Virginia University Reed College of Media has received a grant from the Claude Worthington Benedum Foundation to help strengthen local journalism in West Virginia and preserve it for the future by creating a new ownership pipeline. 

The $125,000 grant will support a partnership between the College of Media and the West Virginia Press Association (WVPA) to recruit, develop and train the next generation of independent community newspaper owners.  The program anticipates that a number of West Virginia’s small-market newspaper owners and publishers will be ready to retire and sell their news operations over the next several years, creating potential news “deserts” in their local communities.

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