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Dr. Sang (Sammy) Lee

sammy lee

Ph.D. (Pennsylvania State University)
Associate Professor, Strategic Communications Program Coordinator

Dr. Lee is an associate professor in and serves as the Strategic Communications program coordinator at the WVU Reed College of Media. Prior to coming to WVU, he taught advertising and mass communication courses at Pennsylvania State University as a full time professor.

Lee’s research includes Internet advertising effects and framing related theories. He currently focuses on the application of Inoculation Theory in the field of strategic communication.

Lee earned his doctorate degree in mass communication from Pennsylvania State University in 2004. He received a master’s degree in advertising from Michigan State University in 1986. He earned a bachelor’s degree in advertising and public relations from Chung Ang University, Seoul, South Korea, in 1984.

Lee has more than 10 years of professional experience in advertising and persuasive communication. He worked as an account executive for Cheil Communications and as the advertising manager for Samsung Electronics America. He also worked for CCAI, an advertising agency based in New Jersey.