M.S. (Northwestern University)
Before coming to WVU, Reed was a broadcast reporter and producer, and she has produced several award-winning documentaries and long-form stories for regional and national television.
Since Reed’s tenure as dean, the college has experienced record enrollment in its graduate and undergraduate programs, including its master’s degree program in Integrated Marketing Communications, the nation’s first online IMC graduate program.
Reed has led major curriculum and programmatic changes, including merging advertising and public relations into an integrated strategic communications major; re-visioning the journalism major to be digital-first and student-centered; creating nine academic minors for non-majors that has resulted in a new revenue stream; and transforming the program from a school to a college. She also led the development of a new Media Innovation Center, which opened in January 2016.
Under Reed’s leadership, the college recently created an Innovator-In-Residence program that engages high-level journalists and newsroom “change-agents” in virtual residencies that result in real-world projects and curricula at the intersection of media, technology and audience. Recent innovators include Sarah Slobin, a senior graphics editor at the Wall Street Journal, and Derek Willis, an interactive developer and data journalist at The New York Times.
Reed frequently writes about current media trends for the blog “MediaShift” and speaks on the subject nationally. In January, she was named one of three finalists in the national Scripps Howard Foundation Journalism & Mass Communication Administrator of the Year Award. In addition, she was recently selected as a presenter for the “Green Shoots in Journalism Education” symposium at the University of Missouri’s Reynolds Journalism Institute, and she participated in Spark Camp, which Fast Company has referred to as the “ultimate summer camp for influencers.”
Reed has an M.S. in journalism from Northwestern’s Medill School of Journalism, Media, Integrated Marketing Communications and a B.A. in history from University of Massachusetts.