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Mission, Vision & Goals

Our Mission

The WVU Reed College of Media prepares its students to excel as professional communicators, scholars and innovators in a rapidly changing global media environment.

Our Vision

The WVU Reed College of Media will become a national leader in education and scholarship that meets the demands of a dynamic communications industry and strengthens media’s role in a democratic society.

Our Strategic Goals

Prepare students to succeed in an industry characterized by rapid change, technological innovation and globalization.Excel in research and creative scholarship that advances WVU’s research goals and the College’s focus on media innovation.

Provide students with multicultural and global perspectives through academic and extracurricular programs.

Enhance local and global communities by sharing faculty and students’ skills, research and communications expertise.