Major in Strategic Communications
Strategic communicators tell the stories of their clients, companies and organizations to reach and engage various audiences.
They create public health campaigns and promote companies, brands, politicians, sports teams and nonprofits.
As a strategic communicator, you can be a …
- Social Media Strategist
- Nonprofit Advocate
- Brand Champion
- Community Relations Director
- Digital Marketing Manager
- Director of Audience Engagement
Contact Our Academic Advisors
All students in the Strategic Communications major plan and produce promotional and educational campaigns and materials for actual clients, which include for- and non-profit organizations. All coursework is done in the College’s modern facilities, giving students access to the latest digital technology and hands-on tools.
The College also boasts an active faculty-advised and student-run integrated communications agency, Martin-Hall Agency, and an active, award-winning Public Relations Student Society of America chapter. These organizations offer students professional networking opportunities and application of advertising and public relations knowledge into campaign experience. Members participate in the national American Advertising Federation Competition and national Bateman campaign competition, among others.
The WVU Reed College of Media hosts a variety of student organizations. These clubs offer students opportunities to engage in University activities and connect with other students and professionals nationwide. Students travel to conferences, visit top news agencies and firms, organize and participate in campus events, and network with alumni and industry leaders.
We Are Accredited
The College of Media’s undergraduate programs are fully accredited by the Accrediting Council on Education in Journalism and Mass Communications. West Virginia University is fully accredited by the Higher Learning Commission.