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Minor in Strategic Social Media

Today’s most rapidly expanding media platform is social media—Facebook, Twitter, Instagram, Pinterest, YouTube and many other sites. As people become increasingly dependent on social media for news, current events, products, goods and services, businesses and other organizations need employees with the ability to communicate with the digital audience.

WVU graduates with a minor in Strategic Social Media will be in high demand by a wide range of organizations that need to communicate to and engage with their audiences via social media channels. A minor in Strategic Social Media will prepare students across a variety of majors who are interested in working in media communications positions in industries such as healthcare, government, professional sports and hospitality. 

Strategic Social Media Minor requirements

The Strategic Social Media minor* requires five courses. The majority of courses for the minor are offered exclusively online and may require summer enrollment (additional online course fees may apply). Students should also consult the WVU Undergraduate Catalog for course descriptions and information.

1) JRL 101 – Media & Society, 3 hours

Can be taken on campus or online. Examines the relationship between media, culture and society, with emphasis on the history, structure, and organization of the mass media.

2) ONE of the following:
3) JRL 432 – Social Media Strategy, 3 hours
Pre-requisites: JRL 101 and PR 215, ADV 201, or ADV 215

Must be taken online. Examines how social media channels can be utilized to meet the goals of corporate, non-profit, political and issue based outreach messaging.

4) JRL 433 – Social Media Applications, 3 hours
Pre-requisites: JRL 101 and PR 215, ADV 201, or ADV 215

Must be taken online. Examines how messages can be crafted for maximum success and reach in the social media landscape.

5) JRL 434 – Social Media Campaigns, 3 hours
Pre-requisites: JRL 101 and PR 215, ADV 201, or ADV 215

Must be taken online. Looks at case studies where social media was used successfully in instances of promotion, outreach and crisis communication.


To earn a minor in Strategic Social Media, a student must earn a grade of C or better and earn a minimum overall GPA of 2.0 or better in all courses required for the minor. Students completing the entire minor online can expect to complete it in one year.

Students who would like to double-minor or triple-minor or who are interested in the College’s Multidisciplinary Studies (MDS) major should speak with an advisor to ensure that they cover the requirements for all three minors.

All online courses are taught completely via eCampus. Students need to plan on logging into eCampus daily during the week but can do so at the time of their own choosing. Students should budget the same amount of time for an online course as they do for on campus courses.

To register for these courses, call Academic Innovation at 1-800-2Learn2. For more information, please contact College of Media at 304-293-6783 or MediaCollegeOnline@mail.wvu.edu.

*The Strategic Social Media minor is only available to students enrolled in the WVU Reed College of Media MDS major or other majors outside of the College of Media.