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Minor in Public Relations

The online public relations minor prepares students for a variety of careers in the dynamic field of public relations. Typical job areas include media relations, event planning, corporate communications, crises management, publicity and promotion, public affairs, and government relations. A professional PR practitioner uses a variety of communication strategies, tactics, and media to create a favorable image for his or her client. Building and maintaining positive relationships with external audiences is the core of public relations.

A minor in Public Relations can benefit students in a variety of academic disciplines, including business administration, marketing, communications, religion, agriculture, liberal arts, medicine, engineering, education, and social work. Whatever the field, any professional needs to know how to communicate effectively and persuasively to target audiences.

Public Relations Minor Requirements

The Public Relations minor* requires five courses. The majority of courses for the minor are offered exclusively online and may require summer enrollment (additional online course fees may apply). Students should also consult the WVU Undergraduate Catalog for course descriptions and information.

1) JRL 101 – Media & Society

Can be taken on campus or online. Examines the relationship between media, culture and society, with emphasis on the history, structure, and organization of the mass media. 

2) PR 215 – Introduction to Public Relations

Can be taken on campus or online. Introduces the principles of public relations. Examines the definition and historical development, opportunities and challenges and techniques and management of public relations. 

3) PR 301 – Writing for Public Relations, 3 hours
Prerequisites: JRL 101 and PR 215

Must be taken online. Provides an introduction to and experience in writing for a wide range of public relations purposes. Students improve writing skills as they become prepared to effectively communicate with various audiences in multiple formats.

4) PR 401 – Applied Public Relations, 3 hours
Prerequisites: JRL 101 and PR 215

Must be taken online. Covers in-depth case studies of public relations programs. Primary emphasis is placed on successful campaigns; however, unsuccessful efforts are also examined for causes of failure. 

5) PR 410 – IMC for Public Relations, 3 hours
Prerequisites: JRL 101 and PR 215

Must be taken online. Describes the essential role of public relations in integrated marketing communication. Examines successful IMC campaigns and “the campaign mindset” as it applies to employee relations, government affairs, reputation management, corporate social responsibility and more.


To earn a minor in public relations, a student must earn a grade of C or better and earn a minimum overall GPA of 2.0 or better in all courses required for the minor. Students completing the entire minor online can expect to complete it in one year.

Students who would like to double-minor or triple-minor or who are interested in the College’sMultidisciplinary Studies (MDS) major should speak with an advisor to ensure that they cover the requirements for all three minors.

All online courses are taught completely via eCampus. Students need to plan on logging into eCampus daily during the week but can do so at the time of their own choosing. Students should budget the same amount of time for an online course as they do for on campus courses.

To register for these courses, call Academic Innovation at 1-800-2Learn2. For more information, please contact College of Media at 304-293-6783 or MediaCollegeOnline@mail.wvu.edu.

*The Public Relations minor is only available to students enrolled in the WVU Reed College of MediaMDS major or other majors outside of the College of Media.