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Minor in Health Promotion

The online health promotion minor prepares students for a variety of careers in the growing field of health promotion and disease prevention. Typical job areas include healthcare marketing and communication for hospitals, health promotion for geriatric care facilities, health marketing for non-profits such as the American Lung Association, or health communication positions within the Department of Health and Human Services (e.g., CDC, NIH, FDA).

A professional health promotion practitioner uses a variety of communication strategies, tactics, and media to increase awareness, improve knowledge, communicate outcomes, facilitate behavior change, prevent or impede the onset of disease, and develop environments that encourage and support positive healthy behaviors. Health promotion programs take place in many settings including: school, clinics, hospitals, workplaces, and community settings.

A minor in Health Promotion can benefit students in a variety of academic disciplines, including business administration, marketing, communications, public health, liberal arts, medicine, education, and social work. 

Health Promotion Minor Requirements

The Health Promotion minor* requires five courses. The majority of courses for the minor are offered exclusively online and may require summer enrollment (additional online course fees may apply). Students should also consult the WVU Undergraduate Catalog for course descriptions and information.

1) JRL 101 – Media & Society, 3 hours

Can be taken on campus or online. Examines the relationship between media, culture and society, with emphasis on the history, structure, and organization of the mass media.

2) ONE of the following:
3) JRL 450 – Writing for Health Promotion, 3 hours
Prerequisites: JRL 101, ADV 215 or PR 215

Must be taken online. A writing-intensive course that examines the evolving field of health communication. Students write health messages for distinct audiences. Some topics include: provider-patient communication and persuasive messages for social networks, social influence and social support.

4) JRL 452 – Applied Health Promotion, 3 hours
Prerequisites: JRL 101, ADV 215 or PR 215

Must be taken online. Primarily examines in-depth case studies of health communication messages with an emphasis on understanding how audiences are targeted and influenced by these messages.

5) JRL 454 – Health Promotion Campaigns, 3 hours
Prerequisites: JRL 101, ADV 215 or PR 215

Must be taken online. Applies IMC principles, theories and techniques to multifaceted health promotion and disease prevention campaigns. Examines non-profit and public organizations that utilize IMC strategies to promote issues such as HIV/AIDS awareness, cancer screening and child vaccinations.


To earn a minor in health promotion, a student must earn a grade of C or better and earn a minimum overall GPA of 2.0 or better in all courses required for the minor. Students completing the entire minor online can expect to complete it in one year.

Students who would like to double-minor or triple-minor or who are interested in the College’sMultidisciplinary Studies (MDS) major should speak with an advisor to ensure that they cover the requirements for all three minors.

All online courses are taught completely via eCampus. Students need to plan on logging into eCampus daily during the week but can do so at the time of their own choosing. Students should budget the same amount of time for an online course as they do for on campus courses.

To register for these courses, call Academic Innovation at 1-800-2Learn2. For more information, please contact College of Media at 304-293-6783 or MediaCollegeOnline@mail.wvu.edu.

*The Health Promotion minor minor is only available to students enrolled in the WVU Reed College of Media MDS major or other majors outside of the College of Media.