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Minor in Advertising

Imagine creating a 30-second spot for the Super Bowl or an interactive Internet campaign for a corporate client. The online Advertising minor prepares students for a variety of careers in the fast-paced and exciting field of advertising. Typical job areas include advertising sales, graphic design, creative services, copywriting, media buying, account planning, and market research. Students in the Advertising minor gain an understanding of the complex role of branding and how companies build successful brands through media and creative strategies to persuade a designated target audience.

The online Advertising minor can benefit students in a variety of academic disciplines, including graphic design, English, fashion design, marketing, business administration, psychology, communications, sociology and history.

Advertising Minor Requirements

The Advertising minor* requires five courses. The majority of courses for the minor are offered exclusively online and may require summer enrollment (additional online course fees may apply). Students should also consult the WVU Undergraduate Catalog for course descriptions and information.

1) JRL 101 – Media & Society, 3 hours

Can be taken on campus or online. Examines the relationship between media, culture and society, with emphasis on the history, structure, and organization of the mass media.

2) ONE of the following:
3) ADV 309 – Advertising & Creativity, 3 hours
Prerequisites: JRL 101, ADV 201 or ADV 215

Must be taken online. Examines advertising copy and design concepts. Develop your own advertisements and learn to critically analyze existing ad campaigns.

4) ADV 409 – Advertising Research & Media, 3 hours
Prerequisites: JRL 101, ADV 201 or ADV 215

Must be taken online. Introduces the selection and evaluation of different media used in advertising campaigns. Learn to analyze and select audiences, compare media and conduct media research.

5) ADV 419 – Advertising Strategies, 3 hours
Prerequisites: JRL 101, ADV 201 or ADV 215

Must be taken online. Examine the concept of branding. Learn how to use advertising to help create powerful brand loyalty by analyzing case studies of successful and unsuccessful branding attempts.


To earn a minor in Advertising, a student must earn a grade of C or better and earn a minimum overallGPA of 2.0 or better in all courses required for the minor. Students completing the entire minor online can expect to complete it in one year.

Students who would like to double-minor or triple-minor or who are interested in the College’sMultidisciplinary Studies (MDS) major should speak with an advisor to ensure that they cover the requirements for all three minors.

All online courses are taught completely via eCampus. Students need to plan on logging into eCampus daily during the week but can do so at the time of their own choosing. Students should budget the same amount of time for an online course as they do for on campus courses.

To register for these courses, call Academic Innovation at 1-800-2Learn2. For more information, please contact College of Media at 304-293-6783 or MediaCollegeOnline@mail.wvu.edu.

*The Advertising minor is only available to students enrolled in the WVU Reed College of Media MDSmajor or other majors outside of the College of Media.