Media College eNews

WVU’s IMC graduate program awards first scholarships from new fund

Two West Virginia University Reed College of Media online graduate students have been awarded scholarships from the College's newly-established General IMC Scholarship Fund.

The competitive scholarship, established in 2017 by College of Media alumni and employees Catherine and Chad Mezera, is for students enrolled in the College’s Integrated Marketing Communications (IMC) and Data Marketing Communications (DMC) graduate programs. The Fund is the first and only scholarship dedicated to online graduate students in the College of Media.

“The College is near and dear to our hearts as Cathy and I met in Martin Hall while working together on the American Advertising Federation (AAF) competition team,” said Chad Mezera (’00, ’02), who also serves as the College’s assistant dean of online programs. “Our graduate students are typically young professionals just starting out in their careers – and any financial support can be extremely meaningful.”

Adelyn Nottingham of Gaffney, South Carolina, and Amanda Schneider of Omaha, Nebraska are the inaugural recipients of the IMC scholarships.

Nottingham is a program coordinator with AmeriCorps VISTA, working with United Way of the Piedmont to alleviate poverty in Cherokee County, South Carolina. As an AmeriCorps VISTA, she lives at the poverty line in order to empathize with her clients and makes only a small living stipend.

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New College of Media Course Tackles the Topic of Fake News

We first heard about “fake news” during the 2017 Presidential election.  Now, the term is being using widely by journalists and politicians alike.  This fall, the Reed College of Media is offering a new course in media literacy that tackles the phenomenon of fake news head on.

The new curriculum is designed to help students become savvier media consumers by teaching them how to access and critically analyze and evaluate news and information across media platforms.

College of Media Teaching Assistant Professor Bob Britten developed the course in response to the changing media landscape, in which news consumers are bombarded with media messages through traditional media sources and their social channels.  Students in the class will learn how to distinguish real news from fabricated information, how to identify reporters’ biases and how to recognize the various ways race, class, gender and sexual orientation are represented in the media.  Students will also learn to develop their own individual framework to gauge credibility.

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WVU Releases December Commencement Information

West Virginia University has released the 2017 December Commencement schedule. August and December graduates will celebrate their achievements at the WVU Coliseum on December 15, 2017 with two separate ceremonies. Graduates from the Eberly College of Arts & Sciences and from the College of Business & Economics will walk in a ceremony at 9 a.m. Graduates of all other schools and colleges will walk in a ceremony at 2 p.m.

As a reminder, the deadline to apply for Fall 2017 graduation through the Office of the University Registrar is October 6, 2017. Graduates planning to participate in December Commencement must register to walk in the appropriate ceremony by December 8 using the link available soon on the Graduation website. This is in addition to applying for graduation.

The University reminds graduates that participation in Commencement exercises does not signify the completion of a WVU degree. Diplomas will be mailed after all grades are finalized and certified by the OUR.

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Join us as the College of Media celebrates WVU's 150th Anniversary

The Reed College of Media joins West Virginia University in celebrating its 150th year as one of America’s great land-grant institutions. Our birthday month is August, come check us out on the following dates:

August 28: Brunch with Omega the therapy dog! Join us for donuts and coffee from 9:30 to 11:30 a.m. in the main entrance of Martin Hall.

August 29: “100 Days in Appalachia” photo gallery opening and panel discussion. 6 p.m., WVU Media Innovation Center, 4th Floor, Evansdale Crossing Building. Watch our website, Facebook and Twitter for updates. RSVP here: https://wvusoj.wufoo.com/forms/m19teyu217um644/. 

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WVU’s experimental journalism project focused on Appalachia reaches international milestone

Since its launch in January, the West Virginia University Reed College of Media’s digital publication, “100 Days in Appalachia,” has earned a reputation among national media as a “go-to” source for stories about the challenges and hopes of Appalachia during President Donald Trump’s administration.  

Now, the start-up publication is gaining an international audience. One of the United Kingdom’s top newspapers, The Guardian, recently co-published an article with “100 Days” detailing how the social media site “Reddit” has become a lifeline for opioid addicts in the region. The story trended quickly after it was published, receiving more than 15,000 hits in the first few hours.

“The opportunity to co-publish an article with an internationally recognized newspaper like The Guardian demonstrates that the public’s fascination with Appalachia in the wake of the 2016 Presidential Election has spread far beyond our borders,” said Dean Maryanne Reed. “It’s exciting to know that our start-up publication is helping to bring these important issues to light.”

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WVU Reed College of Media students share stories of state’s hope and resilience in Washington, D.C.

Reed College of Media students speaking with lawmakers in Washington, D.C.

With the help of strategic communications students at the  West Virginia University  Reed College of Media, lawmakers and other influencers in Washington, D.C., were able to experience flood recovery in southern West Virginia without ever leaving the Capitol.

“West Virginia Hope Stories” is an immersive storytelling project using 360° video and AR to highlight the resilient spirit of West Virginians and inspire action to help flood victims still in need of assistance. The project features three separate stories about ordinary people in southern West Virginia who are changing lives in their communities from within the public school system.

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About August 2017 Graduation

Potential College of Media graduates: 

August 2017 commencement is approaching quickly, and the online application is now open! If you anticipate graduating in August, make sure to submit your graduation application by July 7, 2017 – no applications will be accepted after this date. If you have applied to graduate in a prior term but your degree was not granted, you have to submit a new graduation application for August 2017. Only students who will complete all degree requirements by the end of summer term are eligible for August graduation and should apply. 

For those applying to August 2017 graduation, follow the steps below: 

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College of Media students receive top awards from PRSA West Virginia Chapter

College of Media students won three Crystal awards and three honorable mentions at the Public Relations Society of America (PRSA) West Virginia Chapter Awards Gala in Charleston on June 14. The Crystal Award is the top prize in each of the Association’s award categories.

Here is a complete list of awards won by the WVU Reed College of Media and its students:

WVU chapter of Public Relations Student Society of America (PRSSA)

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WVU team achieves fourth place finish in year three of EcoCAR 3 competition

EcoCarWith one year left to go in the four-year EcoCAR 3 competition, the team from West Virginia University finds itself in some pretty good company. After a two-week stint that featured stops in Michigan and Washington, D.C., the team from WVU placed fourth overall, joining Ohio State University, Embry-Riddle Aeronautical University and Georgia Tech at the top. 

Sponsored by the U.S. Department of Energy and General Motors, EcoCAR 3 is an advanced vehicle technology competition that gives teams from 16 universities across the nation four years to redesign a Chevrolet Camaro to reduce its environmental impact, while maintaining the muscle and performance expected from this iconic American car.

“One of the great things about the EcoCAR competition is that the student team members are faced with real-world situations and problems,” said four-time WVU graduate Bill Cawthorne, senior manager for advanced engineering in global transmission and electrification at General Motors and WVU EcoCAR team mentor. “They follow a vehicle development process similar to what is used in industry and use many of the same software design tools as industry professionals. They have to learn how to become leaders, to delegate, and to work as a team.”  

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College of Media celebrates May 2017 Commencement

Last week, Pulitzer-Prize winning College of Media alumna Margie Mason (BSJ, 1997)  shared words  of wisdom and inspiration with students at this year’s May Commencement Ceremony. Mason, a reporter for the Associated Press, acted as the event’s keynote speaker. She addressed nearly 300 College of Media graduates on May 12 at the WVU Coliseum.

During the ceremony, Mason was presented with an Honorary Doctorate of Letters for her achievement of international preeminence in her field and distinguished contributions to society.

Mason drew on personal experience to provide advice to the 2017 graduating class and encouraged students to take pride in their new alma mater.

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