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China partnership expands with summer program

China partnership expands with summer programThe School has expanded its partnership with a university in China this summer through a faculty-led summer program.

This summer, Harrison/Omnicom Visiting Professor of IMC Jim Ebel led a group of students to China, where they interned at Chinese corporations and learned about branding in China with their Chinese peers in a course Ebel taught at Guangdong University of Foreign Studies (GDUFS).

Signed in 2011, the memorandum of understanding between WVU and GDUFS also includes a student-exchange agreement, giving School of Journalism students the opportunity to study alongside their Chinese peers at Guangdong University’s School of Journalism and Communication. In exchange, students from China can study at WVU’s School of Journalism.

Zhao Hong and Zicheng Gao were the first students from Guangdong University to study at WVU through the partnership during the 2011-2012 academic year. This past year, Ye Liying and Xu Kexuan attended courses at the School of Journalism and WVU.