Media College eNews

WSJ seeks social media editor

The Wall Street Journal seeks a social media editor to join its growing team of journalists responsible for engaging users on new platforms. We’re looking for someone who thinks creatively about the social web and how the Journal fits within it.

Based in New York, the job requires real-time analysis of traffic and trends to inform our efforts across WSJ.com and quickly capitalize on new opportunities. As part of a multi-skilled team, this editor will focus, at least initially, on managing and expanding the Journal’s institutional presence in social media; training and advising Journal staffers; and generating new reporting projects built for the social web. Our intent is to experiment quickly with new tools, repeat what works, and share what we find with the rest of the newsroom.

Social media is a growth area for the Journal, touching much of the organization. Candidates for this position should have a good feel for a broad range of news and be able to spot the tweet or Facebook question in any story. Ideally, many of these attributes describe you:

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WVU IMC program joins forces with world's largest public relations organization

Underscoring this rising importance, the West Virginia University Integrated Marketing Communications program is partnering with PRSAto augment and enhance the IMC learning opportunities available through PRSA.

As public relations professionals face more demands than ever before, WVU IMC Program Director Chad Mezera said that WVU’s IMC program and PRSA share a common goal.

“Like PRSA, West Virginia University advances the capabilities of the world’s public relations professionals, helping them keep pace in a rapidly evolving field,” said Mezera. “Our IMCgraduate program helps professionals develop and lead effective IMC campaigns that create meaningful dialogue with consumers and maximize their return on investment.”

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Mountain Line internship opportunity

Position: Marketing Intern, Summer 2011

Goal: The Monongalia County Urban Mass Transit Authority (DBA Mountain Line Transit Authority) is seeking two motivated interns to develop several short videos that will easily describe to visitors and residents of Monongalia County and the City of Morgantown how to ride public transportation.

Objective: One hurdle most people face in riding public transportation is the overwhelming feeling that the system is complicated and cumbersome. With these videos we hope to educate them about the system and remove this barrier.

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May IMC Graduate Hired at WVU Parkersburg as Director of Marketing and Communications

While working as the marketing coordinator for the Clay Center in Charleston, W.Va., Wootton decided to further her education in marketing to enhance her credentials.

“The flexibility of the IMC program allowed me to continue to work full time and start a family while completing my master’s degree. I gave birth to my daughter in May 2010 and was still able to finish my last four classes and graduate in May 2011.”

Wootton believes her IMC education enhanced her marketing experience and led her into her new position.

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